Tim Cook’s D11 musings on the new iOS 7 – we try to uncover what the new iOS will bring forth

The All Things D, 11th edition conference was the scene of a surprising appearance from none other than current Apple CEO Tim Cook. During the event Cook took the stage to be interviewed by Walt Mossberg and Kara Swisher. As was to be expected, direct question about the new iOS environment were not answered directly and in full but still, they do paint a good image of what we are to expect from the OS.

It comes as no surprise though that Cook handles his position so secretively: he has been under a lot of pressure and scrutiny from the media ever since he took over from Steve Jobs, and to a point, his conservative approach seems the right way to approach his position under his current predicament

He’s been the host of opposition and criticism lately due to his decision to evade taxes by not returning a lot of profits made overseas back in the US. He has been met with a lot of discontent and thus, keeping a low profile for the time being seems to be the right thing to do.

But, to get back to the conference and his interview, this is what Cook stated. OS X and iOS are to be built and renewed on a 2 year cycle, and thus, this year updates will be brought forth.

Jony Ive, Apple chief designer and software engineer vice president Craig Federigh are to take over from the recently departed Scott Forstall.

On the subject of OS X no direct hints or information was provided, but Cook was a bit more loose-tongued on iOS. Cook talked about a new look for iOS 7, which, while not dramatically different will nonetheless include a serious overhaul.



In this department of great importance is the fact that we are to expect a departure from the usage of icons resembling objects in the real world – instead a new system of designating functions and functionality for Apple proprietary apps will be developed.

Indeed this snippet of information can prove to be very interesting. The extent to which these buttons will be re-designed can alter the user experience quite a lot. However, what some have been saying is that Apple simple doesn’t want to put itself on the line for patent abuse.

Apple, for instance, is paying a hefty sum in order to be able to use a clock symbol that is patented by the Swiss Railway. Currently, the amount paid is $21 million and it might be possible that Apple is trying to reduce the expenses with non-vital patents.

Next up, Cook went on to discuss APIs, more precisely the fact that they will become more open. This will make the iOS environment capable of “borrowing” Android like features but will also lead to a faster integration of features and a more streamlined OS.

On the subject of multiple settings on the iPhone, Cook went on to say that he understand customers who want more freedom, but he considers that even more users would rather leave certain decisions in the hands of the company.

Whatever Cook might have been thinking of, it seems probable that the iOS will become more flexible, but to no extent to the point where Android currently stands. However, the pressure to allow more freedom within the iOS seems to have surfaced and to occupy the minds of Apple’s engineers.

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